ITC SheTrades: Empowering Women in the AfCFTA —Phase II

The ‘SheTrades: Empowering Women in the AfCFTA — Phase II’ project contributes to ITC’s One Trade Africa strategy on African regional integration. It aims to empower women entrepreneurs to benefit from trade opportunities created by the African Continental Free Trade Area and provides women’s business associations with capacity building, networking platforms and support for effective policy advocacy on AfCFTA Phase II issues.
Implemented between October 2021 and March 2024 across the continent.
About the project
The ‘SheTrades: Empowering Women in the African Continental Free Trade Area—Phase II’ project contributes to the women in trade component of ITC One Trade Africa strategy. The project aims to empower women entrepreneurs to benefit from trade opportunities created by the AfCFTA and contribute to a more inclusive AfCFTA by:
  • Providing women’s business associations with capacity building, networking platforms and support for effective policy advocacy on AfCFTA Phase II issues
  • Leveraging the private sector to foster women’s economic empowerment through the AfCFTA;
  • Working with ECOWAS to strengthen the ecosystem for women;
  • Promoting public private sector dialogues on women and trade across selected countries;
  • Delivering technical support to policymakers.
Funded by GIZ, the project is implemented in close cooperation with the AfCFTA Secretariat, the African Union Commission and regional economic communities (RECs) in the continent.
Milestones
  • Developed a strategy and roadmap for an AfCFTA Continental Network for WBAs;
  • Finalized Articles of association and by-laws for the Continental Network;
  • Convened consultations across the continent with over 120 WBAs in Africa;
  • Organized a series of three-day AfCFTA export readiness bootcamps in Benin, Liberia, Malawi, Nigeria, Niger, Rwanda and Togo;
  • Organized a three-part webinar series to 15 ECOWAS member states on AfCFTA topics. Topics include rules of origin, tariff concessions, non-tariff barriers monitoring, the Pan-African Payment System, the African Trade Observatory and market intelligence tools. A total of 526 women entrepreneurs were trained.
  • Hosted a regional meeting focused on women and youth;
  • Organized three policy dialogues on the ITC SheTrades Outlook policy tool and the AfCFTA Protocol on Women and Youth in Rwanda, Malawi and Niger.
Learning Resources – Online Training Programme in Intra-African Trade in Processed Foods
Webinar 1 – How to successfully prepare, exhibit and organize your follow-up for trade fair participation
Webinaire 1 – Comment préparer, exposer et organiser avec succès le suivi de votre participation à une foire commerciale
  • Checklists compilées: cliquez ici
  • Presentation diapositives: cliquez ici
  • Checklist pour calculer le coût de sa participation à une foire: cliquez ici
  • Regardez l’enregistrement du webinaire ici
Webinar 2 – Go global: Craft your export marketing strategy
Webinaire 2 – S’ouvrir au monde : Élaborez votre stratégie de marketing à l’exportation
  • Presentation diapositives: cliquez ici
  • Regardez l’enregistrement du webinaire ici
Webinar 3 – Enhance your export visibility through social media
Webinaire 3 – Renforcez votre visibilité à l’exportation avec les réseaux sociaux
  • Presentation diapositives: cliquez ici
  • Regardez l’enregistrement du webinaire ici
Webinar 4 – Key certifications for women-led agro-food processors
Webinaire 4 – Certifications clés pour les transformateurs agroalimentaires
  • Presentation diapositives: cliquez ici
  • Regardez l’enregistrement du webinaire ici
Webinar 5 – Exporting 101: Navigating Prices, Processes and Documentation
Webinaire 5 – L’exportation 101 : Navigation des prix, des processus et de la documentation
  • Presentation diapositives: cliquez ici
  • Regardez l’enregistrement du webinaire ici
Webinar 6 – Sealing the Deal: How to effectively negotiate and engage with buyers
Webinaire 6 – Conclure la Vente : Comment négocier et engager les acheteurs
  • Presentation diapositives: cliquez ici
  • Regardez l’enregistrement du webinaire ici
Webinar 7 – Get Market-Intelligent with the African Trade Observatory
Webinaire 7– Obtenez des tendances du marché grâce à l’Observatoire Africain du Commerce
  • Presentation diapositives: cliquez ici
  • En raison de difficultés techniques, l’enregistrement de la séance en français n’est pas disponible. Nous vous présentons nos excuses et vous remercions de votre compréhension. Regardez en anglais ici.
Publications
  • Reforming Public Policy – Step by Step: An Introduction to Dialogue & Advocacy for Women’s Business Associations – Available in English and French
  • Products & Markets with Export Growth Potential in COMESA – Available in English
  • Survey of African Women’s Business Associations – Available in English
  • AfCFTA Policy Dialogue with Women’s Business Associations: Key Outcomes and Recommendations – Available in English
  • Dialogue sur les politiques de la ZLECAf avec les associations professionnelles de femmes: résultats et recommandations – Available in French
SheTrades AfCFTA policy briefs

Learn more about the SheTrades-AfCFTA project!

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