Value-added Initiative to Boost Employment for Women-led Businesses Programme
Within the five-year framework of the TradeMark Africa-led Value-added Initiative to Boost Employment (VIBE) programme, and in partnership with Mastercard Foundation, ITC SheTrades is implementing activities targeting 150 export-ready women-led micro, small and medium-sized enterprises in the horticulture sector to access new market opportunities, while creating jobs for women and youth.
Implemented between July 2023 and June 2028 in Rwanda.
About the project
The project “Rwanda: Value-added Initiative to Boost Employment (VIBE) for Women-led Businesses” (VIBE-SheTrades Rwanda) is part of the VIBE programme, a five-year programme led by TradeMark Africa (TMA) and in partnership with Mastercard Foundation to increase dignified employment, particularly among excluded groups such as women, youth, refugees, and people living with disabilities in Rwanda. The VIBE programme aims to contribute to the Mastercard Foundation’s Young Africa Works (YAW) strategy, launched in Rwanda in 2018, to provide opportunities for young people in Africa to secure dignified and fulfilling work.
ITC SheTrades will specifically implement the intervention targeting 150 export-ready women-led micro, small and medium-sized enterprises in the horticulture sector to access new market opportunities, while creating jobs for women and youth.
ITC SheTrades will specifically implement the intervention targeting 150 export-ready women-led micro, small and medium-sized enterprises in the horticulture sector to access new market opportunities, while creating jobs for women and youth.
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